13 Latino-Owned & Latino-Led Marketing Agencies in Chicago (Alphabetical—not a ranking!)

Chicago’s Latino creative scene is deep and varied—from powerhouse multicultural shops to boutique social-impact studios. To help you see the landscape at a glance, we’ve pulled together an alphabetical snapshot of agencies that have brick-and-mortar roots in the city or its close suburbs. Use it as a menu of options: each shop brings a different super-power, so the “best” partner simply depends on what you need.

Alebrije Agency

Restaurant & lifestyle branding

A creative studio “decolonizing” food and hospitality marketing through vivid visuals, TikTok-friendly storytelling, and influencer collaborations. Great for chefs, restaurants, and nonprofits that want culture-forward content. alebrijeagency.com

Fluent360

Full-service multicultural AOR

Omnicom-backed but minority-owned, Fluent360 delivers research, creative, media, and experiential work across Hispanic, Black, and Asian segments—ideal when you want one shop to handle every multicultural audience at scale. fluent360.com

Guerrero Media

B2B media & executive networks

Publisher of Hispanic Executive and other platforms that connect brands to Latino C-suite leaders. Perfect for thought-leadership, employer branding, or DEI-driven talent outreach. guerrero.co

Headturn Creative (full disclosure: that’s us)

Video, high impact creative, branding & event-centric creative

Boutique team known for award-winning video production, nonprofit storytelling, and AI-powered design workflows that stretch mid-sized budgets. Best when you need high-impact visuals plus deep community insight. An up and coming Latino marketing agency in Chicago. headturncreative.com

Hernandez & Garcia

Hispanic advertising, PR & promotions

A 40-year DBE/MBE firm rooted in neighborhood relationships—ideal for street-level activations, public-sector outreach, or campaigns that must resonate in Chicago’s barrios. soyhng.com

Imagen Marketing Consultants

Experiential & activation marketing

Award-winning multicultural shop that weaves brands into civic and ethnic events (think Latina Expo). Strong fit for live activations and community engagement. imagenconsultants.com

Marketing Rox LLC

Social media & community relations

Little Village–born boutique helping Latinx small businesses level up their digital presence—affordable consulting, content creation, and lots of TikTok energy.

Multi Latino Marketing Agency

Multimedia & shopper marketing

Chicago-based team that builds multi-cultural concepts for brands like Coca-Cola and Verizon—excellent for retail promotions and Midwest-wide activations. multilatinomarketing.com

PACO Collective

Inclusive “total-market” creative & media

Minority-owned agency marrying big-idea creative with media buying to reach “a new America.” Great when you need sophisticated strategy and cross-cultural scale. pacocollective.com

PuraVida Media

Bilingual digital marketing & web

Chicago digital shop focused on website builds, Google Ads, and data-driven campaigns for Latino businesses—ideal if lead gen and measurable ROI are the KPIs. puravidamedias.com

Spanish+Media

Performance Hispanic digital marketing

AI-powered agency specializing in SEO, paid social, and programmatic aimed squarely at U.S. Hispanic customer acquisition. Perfect for e-commerce growth. spanishmedia.com

The San Jose Group

Legacy integrated marketing & PR

Founded in 1981, SJG blends creative, media, and behavioral insights for Fortune-1000 clients—proven steward for enterprise-level multicultural budgets. thesanjosegroup.com

Vera Creative

Purpose-centered design & social-impact campaigns

Latina-owned agency shaping equity through branding, strategic comms, and community engagement—best for mission-driven organizations and government entities. veracreative.com

Quick Fit-Finder for Latino Marketing Agency in Chicago