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Our Client.

Scholastic

Animation

Video  Production

Social Media Content 

Scholastic Inc.—best known for the Watch & Learn video library that pairs real-world footage with bilingual narration for Pre-K–3 learnerswatchandlearn.scholastic.com—invited Headturn Creative to convert its raw educational materials into scroll-stopping media. Our brief was twofold:

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  1. Animated Commercials – Turn lesson scripts into lively, minute-and-under spots that spark curiosity and drive program adoption.
     

  2. Social-Media Microposts – Transform long-form webinars and classroom demos into bite-size “Teacher Tips” that let busy educators learn—and share—on the go.
     

By marrying Scholastic’s pedagogical authority with Headturn’s storytelling chops, we delivered a library of assets that perform equally well at national conferences and on TikTok.

What We Did

  • Animated Commercial Spots ( :15, :30, :60)

    • Collaborated with curriculum writers to distill key learning objectives into streamlined storyboards and animatics.

    • Produced 2-D animations—complete with VO casting, sound design, and motion-graphic infographics—tailored for paid and organic channels.

    • Supplied captioned masters in 16:9, 1:1, and 9:16 formats, ready for broadcast, web, or social.

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  • Social-Media Editing & Content Atomization

    • Parsed raw webinar recordings to identify quotable teaching moments and high-engagement clips.

    • Cut 60–90-second “Teacher Tip” segments and sub-30-second highlight reels, layering animated supers and branded bumpers for instant recognition.

    • Delivered thumbnails, post copy, and release calendars so Scholastic’s in-house team could publish consistently without additional lift.
       

 

Scope clarification: Headturn Creative handled storyboarding, animation, post-production, and social packaging; Scholastic managed curriculum creation, subject-matter expertise, and final distribution.

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