Our Clients.
Fuerza Mexicana
Video Production
Fuerza Mexicana: The Past, Present, and Power of Mexicans in Chicagoland is a first-of-its-kind research initiative convened by Latinos Progresando and a coalition of Mexican-led nonprofits. The report documents the community’s demographic growth, economic contributions, and ongoing challenges—providing data-driven recommendations meant to spark policy change and civic action. Headturn Creative was brought in to translate the 100-page study into a concise, compelling video asset that could broaden its reach to stakeholders, funders, and the broader Mexican community.
What We Did
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End-to-end video production for the report launch
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Produced motion-graphics–driven explainer video, blending animated infographics, archival photos, and contemporary b-roll
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Managed voice-over, music licensing, color, and sound mix
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Delivered master video plus social-media cut-downs (15- & 30-second versions) with open captions in English and Spanish
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Collaborated with the report authors to distill key insights into a two-minute script and storyboard
Scope clarification: Headturn’s involvement was limited exclusively to video production; all research, writing, design, and event logistics were handled by the Fuerza Mexicana coalition.