Headturn Academia
A 6-Week Marketing Cohort for Small Businesses
A practical, workshop-style program that helps small business owners build a clear brand foundation, a simple content engine, and a 90-day marketing plan. You’ll leave with real deliverables, not just notes.
Add a Title
-
A one-page Brand Snapshot (who you serve, what you offer, why you)
-
Offer + messaging copy you can reuse across your website and social
-
A 30-day content calendar (topics + hooks + calls-to-action)
-
A plan to improve your Google Business Profile + reviews and/or a simple lead capture system
-
A 90-day marketing budget + channel plan
-
A “DIY vs Pro” decision framework and a Hiring Brief you can hand to a vendor when you’re ready
-
A business owner/operator wearing too many hats and trying to get marketing under control
-
Tired of posting randomly and hoping it works
-
Ready to clarify your message, attract better customers, and build consistency
-
Open to doing light weekly homework (1–2 hours) to create real progress
Duration: 6 weeks
Format: Live sessions + workshop time
Session length: 90 minutes/week
Expected homework: 1–2 hours/week
Cohort size: 15 participants
Language: English & Spanish
Location: Virtual
Week 1: Brand Foundation + Clarity
Define your ideal customer, differentiate your business, and create your Brand Snapshot.
Week 2: Offers + Messaging That Sell
Clarify what you’re selling and write messaging you can actually reuse.
Week 3: Content Engine (without burnout)
Build content pillars and a realistic posting rhythm you can sustain.
Week 4: Owned Assets (Google + Website + Email)
Improve your Google presence and build a plan for reviews and lead capture.
Week 5: Advertising + Budgeting Basics
Learn what to spend, where to spend it, and how to avoid wasting money.
Week 6: DIY vs Pro + How to Hire
Know what to do yourself, when to call a pro, and how to hire smart.
Do I need a website already?
No. If you have one, we’ll improve how you use it. If you don’t, you’ll still leave with messaging, content, and a plan.
What if I miss a session?
Sessions will be recorded and shared in the resource hub.
Is this hands-on or lecture-style?
Hands-on. We teach, then we build together. You’ll leave each week with progress.
Will you run my ads or do my marketing for me?
This cohort is designed to help you build the foundation and plan. If you want help implementing afterward, we’ll share optional next-step services.
What language is it in?
English by default, but we do offer Spanish cohorts as well.
Let's connect to see how to have Headturn Academia in your organization.