For one person, a beer is a “chela”. For someone else, it’s a “pola”. An avocado can also be a “palta”. And “torta” might make you think of a sandwich or a birthday cake. These words all mean the same language but are used differently from dialect to dialect. This is a key example of why it’s so important to know your audience: their culture, their roots, their history, their needs, and their challenges. That understanding allows you to connect with them through content that